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So why Annakin Silver?

When thinking up a name for my then hobby back in 2002, I never thought that the name I picked would be so important and still be with me in 2013.

A name is the beginning and the end of any company. It has to be easily remembered, not to be confused with anything else. It needs to be easily identifiable with ideally a logo that can be extracted from it.  It has to tell the story.

“Annakin” came from a pet name my father had for me when I was small, he even made up a poem which went:-

“Annakin Panakin,

Lost her Hanikin,

Poor little Annakin,

She’ll get a spanakin.” (don’t worry folks, I never did)

 

The name does get confused with the Star Wars character Anakin Skywalker, (please note there is only a single “n”) but this only starts a conversation which is always my first step in building a relationship with my customers.

The logo, a golden triangle makes is simple to see and one which I want to develop more in the coming years.

Annakin Silver blog intro

WHO, WHAT & WHY

My name is Anna and I run a company called Annakin Silver and I love designing, making and selling silver and gold jewellery.  So, that’s the who, what and why, now the next big question....

WHY AM I WRITING A BLOG?

Well, for a few reasons, firstly, my children told me to, secondly, because it makes sense to have a space where I can talk about my life, my work and how I view the world.  Thirdly, because someone out there might be interested in what I have to say.

WHAT DO I HOPE TO GAIN FROM THIS BLOG?

My family have had a tradition of when things need to be said and I mean really said then they write a letter.  Whether it is to express love, thanks, concern, to confirm a decision, to broach a tricky subject or in one case to discuss the birds and bees. This blog will be no different.  I can talk about what inspires me, teach what I think you’ll find interesting, talk about life in the jewellery world and the many highs and lows of working for myself, at home, trying to do it all.